CASE STUDY
PILOT PEN: BOTTLE 2 PEN - GOOD FOR YOU
& THE ENVIRONMENT SWEEPSTAKES
Pilot Pen's goals were two-fold — to grow their Facebook Fan following and increase entries into their sweepstakes to win free pens for a year, promoting their new Bottle 2 Pen (B2P) pen line.
Over the life of the campaign, Social Ingot steadily delivered leads, resulting in a groundswell of new fans and sweepstakes entries to Pilot Pens' Facebook page.
Leveraging virtual currency, Social Ingot guided the users through this two-step process, insuring Pilot Pen received both the “likes” and the entries they needed for remarketing and relationship building.
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