COCA-COLA: THE GREAT HAPPYFICATION
To promote the newest installment of their long-term "Happiness Factory" branding campaign, Coca-Cola turned to Social Ingot's social game advertising platform to increase their viewership. Social Ingot promoted the 6½ minute video using premium placements over a broad spectrum of games and applications, reinforcing The Great Happyfication's launch throughout all social media platforms.
Gamers were presented with the option to view the video, and if watched in its entirety, they earned in-game rewards. Social Ingot delivered. Coca-Cola's requested target audience of US customers aged 25-45 responded with a nearly 95% conversion rate.
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